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Tailoring product services for proptech companies to the local market is a strategic approach that recognizes the diverse needs and nuances of real estate industries in different regions. Product testing becomes especially crucial in this context, as it allows companies to validate their solutions within the unique dynamics of the local real estate market. Through testing and feedback collection from local users, proptech companies can adapt their offerings to align with specific market requirements, ensuring they meet regulatory, cultural, and operational standards.

Optimization services tailored for the local market involve refining proptech solutions to address the intricacies of the region. This may include customization of features, language support, and compliance with local real estate laws and practices.


Developing a Minimum Viable Product (MVP) designed for the local market allows proptech companies to introduce a scaled-down version of their solution quickly.  Due to similarities between Eastern European and Balkan countries, MVP validated at the Serbian real estate market could be implemented to other countries with minimal adjustments. This MVP can serve as a prototype to gather valuable insights and user feedback specific to the local market, guiding further development and ensuring that the final product resonates with the target audience.


A well-executed proof of concept tailored to the Southeast European markets can provide a compelling demonstration of how the proptech solution will effectively solve real estate challenges, fostering trust and engagement with local investors, customers, and stakeholders. 

Our product consultancy services include:

  • Product development;

  • Prototype testing;

  • Proof of concept;

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