Ključni faktori koji pokreću Proptech inovacije
Proptech postaje deo šire digitalne transformacije koja pokreće tehnološke i kulturne promene. Srbija nije daleko od ostatka sveta po ključnim pokretačima industrije nekretnina. Tržište je na neki način i dalje otporno, ali je pitanje meseci, a ne godina kada će inovacije biti neophodne u skoro svim oblastima. Prema našem istraživanju, sledeći faktori su trenutno najmoćniji pokretači proptech inovacija.
Key factors driving proptech innovations
Proptech is becoming a part of broader digital transformation that drives technological and cultural changes. Serbia is not far from the rest of the globe in terms of key real estate industry drivers. The market is still resistant in a way but it is a matter of months rather than years when innovation will be necessary in almost all parts of the industry. According to our research following factors are currently the most powerful drivers of proptech innovations.
Covid pandemija
Pandemija izaziva tehnološke inovacije u nekretninama. Iako su neke tehnologije uzbuđene i proizvodi su izmišljeni pre Covid-a, oni su usvojeni nakon pandemije Covid-19. Socijalno distanciranje i zdravlje kao imperativ promenili su način rada sektora nekretnina.
Građevinska aktivnost
Visoka građevinska aktivnost u poslednjih pet godina i velika potražnja guraju programere i investitore da koriste tehnologiju za prikupljanje podataka i donošenje informisanijih odluka. Visoke cene nekretnina uz pandemiju uticale su na visok nivo neizvesnosti i podstakle potrebu za analizama podataka i predviđanjima.
Konkurencija
Povećanje ponude i stalno interesovanje za nekretnine stvorilo je visoko konkurentno okruženje i podstaklo kompanije za nekretnine da inoviraju i učine poslovne procese efikasnijim, a prezentaciju atraktivnijom i pristupačnijom. Način da se istaknete je angažovanje tehnologije na fensi i atraktivan način.
Investicije
Industrija nekretnina je već profitabilna, a inovacije koje rešavaju probleme čine sektor još profitabilnijim i efikasnijim. Na taj način se proptech smatra pravim moneymaker-om. Značajno povećanje investicione aktivnosti u poslednjih nekoliko godina čini proptech atraktivnijim i rezultira sveobuhvatnim asortimanom Proptech proizvoda.
Covid pandemic
High construction activity in last five years and high demand is pushing developers and investors to employ technology to collect data and make more informed decisions. High property prices along with pandemic affected high level of uncertainty and incited the need for data analyses and predictions.
Construction activity
High construction activity in last five years and high demand is pushing developers and investors to employ technology to collect data and make more informed decisions. High property prices along with pandemic affected high level of uncertainty and incited the need for data analyses and predictions.
Competition
Increasing supply and constant interest in property created a highly competitive environment and pushed real estate companies to innovate and make business processes more efficient, their presentation more attractive and accessible. The way to stand out is to engage technology in fancy and attractive way.
Investments
The real estate industry is already profitable, and innovation that solves problems makes the sector even more profitable and efficient. That way proptech is considered to be a real moneymaker. A significant increase in investment activity last couple of years has made proptech more attractive and resulted in comprehensive range of proptech products.
Istraživanje PropTech Srbija pokazuje da se očekuje da će tehnološke inovacije u oblasti big data i analize podataka, Interneta stvari, poboljšanja performansi zgrada i angažovanja kupaca imati najznačajniji uticaj na lokalno tržište nekretnina.
Za pet godina, proptech će biti zastareo i postaće standard, jer će tehnologija i nekretnine biti tako blisko povezane i postati neodvojive.
Research by PropTech Serbia indicates that technological innovations in big data and data analytics, IoT, improved building performance, and customer engagement are expected to have the most significant impact to the local real estate market.
In five years time term proptech will be obsolete and will become standard, as technology and real estate will be so closely linked and become undetachable.