Kako PropTech menja tržište kancelarijskog prostora
Sektor nekretnina tradicionalno sporo usvaja inovacije. Objava pandemije Covid 19 uticala je na globalno tržište komercijalnih nekretnina. Pandemija je primorala kompanije da prazne kancelarije, pa čak i otkazuju zakupe.
Mnoge kompanije su prešle na rad od kuće, a neke su bile primorane da smanje troškove i smanje kancelarijski prostor, preselivši se u manje kancelarije.
Trenutna pandemija nameće pitanja kao što su:
Kako učiniti kancelariju bezbednijom?
Kako smanjiti kontakte?
Kako obezbediti efikasnost i saradnju tima usled rada na daljinu?
Poput open plan kancelarije, mnogi modeli kancelarija usvojeni pre pandemije su prevaziđeni. Ove okolnosti dovode do zagrevanja tržišta proptech-a. Proptech ima rešenje za trenutne probleme.
How PropTech changes office market
The real estate sector is traditionally slow in adopting innovation. Covid 19 pandemic announcement affected commercial real estate market globally. Pandemic forced companies to empty offices and even cancel leases.
Many businesses shifted to work from home and some were forced to cut expenses and reduce office space moving to a smaller offices.
Current pandemic crises rises questions like:
How to make office safer?
How to reduce contact ?
How to secure efficiency and teams collaboration due to remote work?
Like open office plan, many office models adopted before pandemic are abandoned. These circumstances lead to proptech market heat up. Proptech has solution for current concerns.
Kompanije investiraju u virtuelna rešenja za kolaboraciju kako bi podržale hibridne planove rada. Kancelarije opremljene ovom tehnologijom omogućavaju timovima da lako komuniciraju koristeći alate sa visokim video i audio kvalitetom. Osim poznatih Zoom, Slack i Microsoft team, vidimo neka inovativna rešenja za virtuelne kancelarije i coworking usluge kao što su Spaces i Virtual Office Team.
Coworking prostor je takođe pod uticajem novih okolnosti, a proptech je ključ za održavanje coworking prostora, redefinisanjem načina na koji se upravlja fleksibilnim radnim prostorom.
„Pametna rešenja za kancelarije ne samo da pomažu u kontrolisanju okruženja, nego i omogućavaju kompanijama dublje razumevanje o tome kako ljudi koriste prostor“
2022. će doneti mnogo potresa u industriji nekretnina, a mogla bi da bude i nestabilna pozicija kompanija za nekretnine koje nisu u stanju da implementiraju tehnologiju. Sa ove tačke gledišta očekujemo velike promene u komercijalnim nekretninama. Tržište kancelarija je već preopterećeno i preduzeća moraju da prihvate inovacije da bi preživela, jer industrija nekretnina treba da se prilagodi, a tehnologija je tu da ostane.
Većina pomenute tehnologije je izmišljena pre nekoliko godina, ali nije bila prihvaćena od strane učesnika na tržištu nekretnina zbog cene ili nedostatka znanja. U ovom trenutku prisiljeni su da implementiraju tehnička rešenja. Pitanje je šta će budućnost doneti tržištu poslovnog prostora.
„Pametna rešenja za kancelarije ne samo da pomažu u kontrolisanju okruženja, nego i omogućavaju kompanijama dublje razumevanje o tome kako ljudi koriste prostor“
Companies are investing in virtual collaboration solutions to support hybrid work plans. Offices equipped with this technology allow teams to easily communicate using tools with high video and audio quality. Other then well known Zoom, Slack and Microsoft Teams, we are seeing some innovative virtual office solutions and coworking services like Spaces and Virtual Office Team.
Coworking space is affected by new circumstances as well, and proptech is the key to maintaining coworking spaces by redefining the way that flexible workspace is managed.
"Smart office solutions not only help to control environmental features, but giving companies true understanding of how people use the space"
2022 will bring a lot of disruption to the real estate industry and it might as well unstable positions of real estate companies that are unable to implement technology. From this point of view, we are anticipating big changes in commercial real estate. Office market is already over supplied and businesses must embrace innovations to survive since the real estate industry needs to make adjustments and technology is here to stay.
Most of mentioned technology was invented several years ago, but it wasn’t adopted by real estate players due to cost or lack of knowledge. At this point they are forced to implement tech solutions. The question is what future will bring to office space.